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Demographic

'Everyone' is Not a Demographic: A Guide to Target Markets for Small Businesses

September 24, 2014 // no comments

'Everyone' is Not a Demographic: A Guide to Target Markets for Small Businesses
Target markets can also be affected by considerations such as buying cycles, product shelf life and other elements that may not be driven by people who might be interested in buying what you're selling. In addition, marketers often take the long-term …
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